MMRF Endurance Events

Fundraising Tips - Week 1


Week #1 – Five Steps to Success

Raising research dollars is the fastest and most direct way that you can help find a cure for multiple myeloma. There are five secrets to making your campaign successful:

  1. Ask Early

    Start soon. These campaigns work when you ‘throw the net out wide’ and start early. They are built on many people making donations of $25, $50, and $100. It all adds up! Start as soon as you sign up – capture the excitement you feel about being a part of the MMRF PowerTeam and taking on the event! You will feel confident (and relieved!) if you start the get a ‘jump start’ on fundraising. The single best thing you can do to make this easy on yourself is to follow our Fundraising Playbook. Do that, and you are assured that those funds will be coming in while you train.

  2. Ask Everyone

    Ask friends, family, co-workers and neighbors. Ask the people who you do business with (that decorator who you have given business to, the landscape contractor who you just wrote a check to, etc). Post on Facebook. Carry Wallet Cards that direct people to your donation page.

  3. Share Your Passion

    Let people know why this cause and this race are so important to you. Sure, this is about the marathon, triathlon or other event you are taking on. But it is also about funding myeloma research and advancing the science of curing cancer. Many of you are participating in honor of a relative or friend. Others are myeloma patients or myeloma medical professionals. Some of you may have no direct connection to multiple myeloma; however, you are enthusiastic about supporting a great cause and bringing more meaning to your participation in this event. Let your donors know why this is so meaningful to you. If you are not directly connected to myeloma, tell of how the MMRF is making breakthroughs in cancer research (Tell the “MMRF Success Story” shown below).

  4. Set up Your Page NOW

    When you joined the team, your fundraising page was automatically set up for you. You received a link to your personal page that is turnkey and ready-to-go. So if that generic page (which includes your name and your personal goal) is fine for you, go for it! You may, however, want to personalize your page with a photo. Including a photo of you or of the myeloma loved one in your life is extremely effective. People will respond to seeing the photo and your personal message. We’ve done all of the ‘hard work’ of explaining about the MMRF for you. You may want to change the opening sentence or other parts of the message to tailor it to your reasons for doing the event. You can edit your page by following the directions here Donation Page Instructions and Set Up. If you get stuck, are too busy, or are just not adept at such things, please contact us at EnduranceEvents@themmrf.org and we can help you get your page personalized. We don’t want you struggling with this part of the process. We are here to help!

  5. Tell the MMRF Success Story

    • The mission of the MMRF is to relentlessly pursue innovative means that accelerate the development of next-generation multiple myeloma treatments to extend the lives of patients and lead to a cure.

    • Since its inception in 1998, the MMRF has raised more than $190 million, making it the world's leading private funder of myeloma research.

    • The work of the MMRF contributed to the FDA approval of four drugs for multiple myeloma in just four years - a track record unparalleled in oncology. Due to their success in myeloma, these same drugs are now being explored as potential treatments for more than 30 additional cancers.

    • An outstanding 90% of the MMRF budget is directed to myeloma research and related programs.