Multiple Myeloma Research Foundation (MMRF) Founder and CEO Kathy Giusti Featured in New Book on Humanitarian Leadership

Norwalk, CT — October 7, 2011

Kathy Giusti, founder and CEO of the Multiple Myeloma Research Foundation (MMRF) and the Multiple Myeloma Research Consortium (MMRC), is profiled in a new book that explores the topics of leadership and social responsibility. Best-selling authors Frank LaFasto, Ph.D., and Carl Larson, Ph.D. studied choices made by 31 individuals from a range of nations, cultures, and generations and share their insights on what turns ordinary people into leaders in The Humanitarian Leader in Each of Us: 7 Choices That Shape a Socially Responsible Life.

Kathy Giusti’s profile focuses on her admirable perseverance despite countless obstacles in her journey with the incurable blood cancer multiple myeloma, both as a patient diagnosed with the disease and an activist determined to improve upon the options for treatment. Frank LaFasto says, “Kathy has demonstrated an intense and sustained effort combined with a deep commitment to the needs of her own family and others; she has made a positive and lasting impact on the field of cancer research by transforming the way medical research and drug development are conducted.” The MMRF’s groundbreaking work has resulted in accomplishments such as helping to bring four new myeloma drugs to market, more than doubling the patient life expectancy post-diagnosis, opening more than 30 clinical trials 60% faster than industry standards in oncology, and sequencing the multiple myeloma genome.

The Humanitarian Leader in Each of Us makes a persuasive case that anyone with motivation, energy and perseverance can take charge of making a difference in society. Other leaders LaFasto and Larson profiled in this inspiring book include Bill Sergeant, a retiree who led Rotary International’s campaign to eradicate polio from the face of the earth; and Inderjit Khurana, a teacher in India who founded a string of “train platform” schools to educate impoverished street children.

“It is deeply humbling to be featured alongside the amazing individuals whose leadership and commitment to service has changed for the better the lives of so many people. My heartfelt gratitude goes out to Frank LaFasto and Carl Larson for recognizing the impact of the MMRF’s urgent work in bringing people with cancer the treatment options they so urgently need,” said Kathy Giusti.

About Multiple Myeloma
Multiple myeloma is an incurable blood cancer. The five-year relative survival rate for multiple myeloma is approximately 38 percent, one of the lowest of all cancers. In 2011, more than 20,000 adults in the United States will be diagnosed with multiple myeloma and nearly 11,000 people are predicted to die from the disease.

About the Multiple Myeloma Research Foundation (MMRF)
The Multiple Myeloma Research Foundation (MMRF) was established in 1998 as a 501(c)(3) non-profit organization by twin sisters Karen Andrews and Kathy Giusti, soon after Kathy's diagnosis with multiple myeloma. The mission of the MMRF is to relentlessly pursue innovative means that accelerate the development of next-generation multiple myeloma treatments to extend the lives of patients and lead to a cure. As the world's number-one private funder of multiple myeloma research, the MMRF has raised over $170 million since its inception to fund nearly 120 laboratories worldwide, including 70 new compounds and approaches in clinical trials and pre-clinical studies and has facilitated more than 30 clinical trials through its affiliate organization, the Multiple Myeloma Research Consortium (MMRC). As exceptional stewards of its donor’s investments, the MMRF consistently surpasses its peers in fiscal responsibility. For more information about the MMRF, please visit www.themmrf.org.

The Humanitarian Leader in Each of Us: 7 Choices That Shape a Socially Responsible Life may be purchased through the MMRF. Click here to purchase.

Eileen Regan