Multiple Myeloma Research Foundation (MMRF) Expands Endurance Events Program with IRONMAN® Partnership

MMRF will be First Official Charity Partner of IRONMAN Lake Placid in 2014

Norwalk, CT and Tampa, FL — July 1, 2013

The Multiple Myeloma Research Foundation (MMRF) and IRONMAN® today announced that the MMRF will become the Official Charity Partner of IRONMAN® Lake Placid in 2014, the oldest and one of the most prestigious of the IRONMAN events in North America. As the official charity partner of the 2014 event, the MMRF will have a team of up to 100 athletes raising money to accelerate innovative treatment approaches to extend the lives of myeloma patients and find a cure.

The MMRF-IRONMAN partnership further establishes the bold leadership position of the MMRF in the category of premier endurance sporting events. The Foundation’s Endurance Events program has a significant presence in world-class events such as the ING New York City Marathon, Boston Marathon, London Marathon, and the Empire State Building Run-Up: Powered by the MMRF. As one of several charities participating in IRONMAN this year, the MMRF sold out of its limited 2013 race entries for the IRONMAN Lake Placid and Florida events in record time.

“The MMRF is a game-changing organization that has transformed the face of cancer research together with our visionary partners and supporters,” said Alicia O’Neill, MMRF Director of Endurance Events. “We are thrilled to partner with IRONMAN, one of the most iconic and highly regarded sports brands in the world, to engage a powerful new group of supporters: IRONMAN triathletes. These athletes possess impressive drive and determination that perfectly aligns with our Foundation’s focus on speed and urgency.”

The MMRF charity entries for the 2014 Lake Placid event will be packaged with special benefits designed to attract athletes who are looking for a VIP experience and who want to secure their race entry early. Interested athletes can register online and bypass the standard process requiring travel to this year’s event to volunteer in order to secure an entry for next year’s race. MMRF athletes who sign up before July 28, 2013 will be able to secure a 2014 IRONMAN Lake Placid entry by paying a $250 registration fee and agreeing to raise a minimum of $5,000 for the MMRF.

2014 MMRF PowerTeam athletes also receive special placement in the race’s transition areas, adjacent to the professional triathletes, and can access the MMRF room block to book their hotel room, an important benefit in the small Lake Placid village, which has limited hotel rooms available. Other benefits such as a course preview and race-week workouts by 21-time IRONMAN finisher and MMRF PowerTeam coach Tom Holland, as well as day-of activities for the athletes’ supporters, will make the 2014 race special for the MMRF athletes. Additionally, the top fundraiser from the 2014 team will earn a race entry to the exclusive IRONMAN World Championships in Kona, HI.

“We are honored to team with the MMRF as the Official Charity Partner of IRONMAN Lake Placid,” said Dave Deschenes, Executive Director of The IRONMAN Foundation. “Their passion and dedication to excel at what they do – speeding up cancer research – truly reflects what we at IRONMAN are all about.”

To register as of July 1, go to www.themmrf.org/IRONMAN.

About Multiple Myeloma
Multiple myeloma is an incurable blood cancer. The five-year relative survival rate for multiple myeloma is approximately 41 percent, one of the lowest of all cancers. In 2013, more than 22,000 adults in the United States will be diagnosed with multiple myeloma and nearly 11,000 people are predicted to die from the disease.

About the Multiple Myeloma Research Foundation (MMRF)
The Multiple Myeloma Research Foundation (MMRF) was established in 1998 as a 501(c)(3) non-profit organization by twin sisters Karen Andrews and Kathy Giusti, soon after Kathy's diagnosis with multiple myeloma. The mission of the MMRF is to relentlessly pursue innovative means that accelerate the development of next-generation multiple myeloma treatments to extend the lives of patients and lead to a cure. As the world's number-one private funder of multiple myeloma research, the MMRF has raised over $225 million since its inception and directs 90% of total budget to research and related programming. As a result, the MMRF has been awarded Charity Navigator’s coveted four-star rating for 10 consecutive years, the highest designation for outstanding fiscal responsibility and exceptional efficiency. For more information about the MMRF, please visit: www.themmrf.org.

About the Multiple Myeloma Research Foundation (MMRF) Endurance Events Program
The MMRF Endurance Program offers runners, cyclists and triathletes access to coveted entries for world class events like the Empire State Building Run-Up Powered by the MMRF, the ING New York City Marathon and the NYC Half Marathon. Other events include the TD Five Boro Bike Tour, Aquaphor New York City Triathlon, Escape from Alcatraz Triathlon and Boston Marathon among others. Since its inception in 2008, the MMRF Endurance Events Program has raised more than $7.5 million. For more information, please visit: www.themmrf.org/enduranceevents.

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com.

About The IRONMAN® Foundation
Since its inception in 2003, The IRONMAN® Foundation has made philanthropic contributions of more than twelve million dollars to numerous non-profit beneficiaries worldwide. The mission of The IRONMAN Foundation is: To leave IRONMAN's legacy through philanthropy, voluntarism and grant making; by supporting various athletic, community, education, health, human services and public benefit non-profits organizations around the world. The IRONMAN® Foundation is a US registered 501(c)(3). For more information contact info@ironmanfoundation.org

For interviews on runner stories, information and race day photos, contact:
Terri Clevenger
Continuum Health Communications

Ellie Seifert