POWERFUL NEWS:

MMRF PRESS RELEASES


Multiple Myeloma Research Foundation (MMRF) PowerTeam of 125 Runners, Including NBC’s TODAY Show’s Natalie Morales, Compete in Empire State Building Run-Up


MMRF Sole Title Sponsor for Third Consecutive Year

Norwalk, CT — January 29, 2013

The Multiple Myeloma Research Foundation (MMRF) has announced that it will once again have the prestigious honor of being the title sponsor for the annual Empire State Building Run-Up Powered by the MMRF, which will be held on Wednesday, February 6, 2013. In just three years as the title sponsor, the MMRF will raise over $1.4 million toward innovative approaches to extend patients’ lives and accelerate finding cures.

The Empire State Building Run-Up Powered by the MMRF is staged by New York Road Runners (NYRR) and is one of the organization’s most eccentric and challenging fitness events. In the race’s 36-year history, only 5,302 athletes have earned the bragging rights of reaching the finish line on the 86th-floor Observation Deck. On February 6, a wave of 125 runners for the MMRF PowerTeam will climb the Empire State Building, including longtime MMRF supporter Natalie Morales, News Anchor on NBC’s TODAY show. Morales is an accomplished athlete, with a race background that includes five marathons and several Olympic distance triathlons. Natalie will be sharing the footage of her race on the Today Show on Thursday, February 7.

“MMRF PowerTeam members have raised more than $1 million through this event to help accelerate the development of new treatments in multiple myeloma,” said Alicia O’Neill, Director of Endurance and Race Events at the MMRF. “We are so proud to be part of this iconic event, which is so emblematic of the MMRF’s focus on speed and innovation.”

The MMRF became the title sponsor of the event in 2011 through a generous donation from MMRF supporter and venture philanthropist Nick Tiller. Tiller and co-workers from his employer, S.A.C. Capital Advisors, L.P., fielded a team along with several other Wall Street firms on behalf of the MMRF.

“We are honored to partner with the Multiple Myeloma Research Foundation (MMRF) as the title sponsor of the Empire State Building Run-Up for the third consecutive year,” said Mary Wittenberg, New York Road Runners President and CEO. “Their ability to harness hope and speed is evident in their fundraising efforts.”

Millennium: The Takeda Oncology Company will be the official Gold Level Sub-Sponsor of the Empire State Building Run-Up Powered by the MMRF, and Nathan, PwC, and Yurbuds® will serve as Silver Level Sub-Sponsors of this world-class event. To learn more about the MMRF PowerTeam for the Empire State Building Run-Up Powered by the MMRF, please visit: www.themmrf.org/govertical.

About Multiple Myeloma
Multiple myeloma is an incurable blood cancer. The five-year relative survival rate for multiple myeloma is approximately 38 percent, one of the lowest of all cancers. In 2013, more than 20,000 adults in the United States will be diagnosed with multiple myeloma and nearly 11,000 people are predicted to die from the disease.

About the Multiple Myeloma Research Foundation (MMRF)
The Multiple Myeloma Research Foundation (MMRF) was established in 1998 as a 501(c)(3) non-profit organization by twin sisters Karen Andrews and Kathy Giusti, soon after Kathy's diagnosis with multiple myeloma. The mission of the MMRF is to relentlessly pursue innovative means that accelerate the development of next-generation multiple myeloma treatments to extend the lives of patients and lead to a cure. As the world's number-one private funder of multiple myeloma research, the MMRF has raised over $200 million since its inception and directs 90% of total budget to research and related programming. As a result, the MMRF has been awarded Charity Navigator’s coveted four-star rating for nine consecutive years, the highest designation for outstanding fiscal responsibility and exceptional efficiency. For more information about the MMRF, please visit: www.themmrf.org.

Millennium: The Takeda Oncology Company
Millennium is proud to be a Gold Level Sponsor of the Empire State Building Run-Up Powered by the MMRF. Millennium is a leading biopharmaceutical company based in Cambridge, MA, that markets VELCADE and has a robust clinical development pipeline of product candidates. The Company’s research, development and commercialization activities are focused in oncology. Additional information about Millennium is available through its website, www.millennium.com

About the Empire State Building
Soaring 1,454 feet above Midtown Manhattan (from base to antenna), the Empire State Building is the “World’s Most Famous Office Building.” With new investments in infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The skyscraper’s robust broadcasting technology supports all major television and FM radio stations in the New York metropolitan market. The Empire State Building was named America’s favorite building in a poll conducted by the American Institute of Architects. The Empire State Building Observatory is one of the world’s most beloved attractions and is the region’s #1 tourist destination. For more information on the Empire State Building, please visit www.esbnyc.com, http://www.facebook.com/empirestatebuilding, or @EmpireStateBldg.

About NYRR
New York Road Runners was founded in 1958 when a small group of passionate runners vowed to bring running to the people. Over the past 55 years, NYRR has grown from a local running club to the world’s premier community running organization. NYRR’s mission is to empower everyone, of all ages and abilities—beginners and competitive athletes, the young and the elderly, adult professionals and underserved schoolchildren—to improve their health and well-being through the power of running and fitness.
NYRR’s races, community events, instruction and training resources, and youth programs give hundreds of thousands of people each year the motivation, know-how, and opportunity to start running and keep running for life. NYRR’s premier event, the famed ING New York City Marathon, attracts the world’s top pro runners and committed amateurs alike while also raising millions of dollars annually for charity and driving economic impact for the City. But NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire more than 150,000 kids in underserved communities in New York City, all 50 states, and around the world.
Headquartered in New York City, NYRR implements a unique nonprofit model that teams contributed and earned income to make all its efforts possible. To learn more, please visit www.nyrr.org.



For interviews on runner stories, information and race day photos, contact:

Terri Clevenger
Continuum Health Communications
tclevenger@continuumhealthcom.com
(203) 856-4326